Using the power of music, the emotive video #YouAreTheReason has launched a national campaign in support of maternal and infant mental health, introduced at the virtual symposium “Prioritising mothers, infants and healthy beginnings”.

This virtual webinar was hosted by The Gauteng Association for Infant Mental Health (GAIMH-SA) and the South African Civil Society for Women’s, Adolescents’ and Children’s Health (SACSoWACH), with an aim to impart knowledge regarding the importance of supporting both maternal and infant mental health and includes reputable speakers such as Professor Salome Maswime, Dr Lavinia Lumu, Salisha Maharaj and Dr Anusha Lachman, culminating with the broadcasting of the #YouAreTheReason music which launches the national campaign. 

#YouAreTheReason has taken the Calum Scott original song, re-arranged and produced by Dan Selsick, vocal arrangements by RJ Benjamin with powerful and heartfelt vocals by Chantal Stanfield, Ziyanda Yako and Nicole Canin. The music video has been filmed and edited by Custom Content Collective.

Here’s a link to the music video: https://youtu.be/K2Yd-Tx-IG4

The #YouAreTheReason campaign is the brainchild of Nicole Canin, Chairperson of the GAIMH-SA and is presented along with Dr Astrid Berg, President-Elect of the World Association for Infant Mental Health.