South Africa’s iconic rock band, Prime Circle, announces Gavin Edwards as their new singer, marking a significant chapter in the band’s celebrated history.

Gavin Edwards, an exceptionally skilled singer-songwriter with 28 years of global experience, a former runner-up on The Voice South Africa, and previously signed to Brian McFadden’s (ex-Westlife) label, brings a rich background from a flourishing career. “My life has been priming me for something bigger than myself, and this is that moment,” says a grateful Edwards.

“Presenting Gavin Edwards as our new singer is a genuine moment of excitement for each of us,”
says Marco Gomes, Prime Circle’s bass player and founding member. “Gavin is not only an outstanding musician but also a wonderful person, quickly becoming an integral part of the Prime Circle family.”

The band’s formidable creativity, energy, and eagerness to perform for their fans have distinctly elevated the recording process. With Gavin Edwards on vocals, the band is already set for the release of their first single in March 2024, followed by the global unveiling of the six-track EP titled “The World We Know” in early 2024. “The seamless integration and synergy achieved during this short period serve as compelling evidence that Gavin Edwards is undeniably the right fit for the band,” adds Prime Circle drummer, Dale Schnettler.

With seven multi-platinum albums, numerous accolades, and a global fan base, Prime Circle remains steadfast in its commitment to the band’s enduring legacy. The band was immensely grateful to witness the loyalty and trust of their fans when, in December 2023, they announced a transition. “Thank you to our fans; your understanding, continuous support, and cheering us on have played a pivotal role during this time,” concludes Prime Circle Keyboardist Neil Breytenbach.

Announcement video: